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	<description>Marketing in the Life Science Industry</description>
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		<title>ShareThis is Powering the Sharing Revolution!</title>
		<link>http://threewisedames.com/2012/05/17/sharethis-is-powering-the-sharing-revolution/</link>
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		<pubDate>Thu, 17 May 2012 17:37:45 +0000</pubDate>
		<dc:creator>Lisa Pohmajevich</dc:creator>
				<category><![CDATA[Debbie]]></category>

		<guid isPermaLink="false">http://threewisedames.com/?p=1796</guid>
		<description><![CDATA[ShareThis is Powering the Sharing Revolution!. Filed under: Debbie<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=threewisedames.com&#038;blog=10901445&#038;post=1796&#038;subd=threewisedames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Lisa Pohmajevich</media:title>
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		<title>Let&#8217;s be Crystal Clear</title>
		<link>http://threewisedames.com/2012/04/22/lets-be-crystal-clear/</link>
		<comments>http://threewisedames.com/2012/04/22/lets-be-crystal-clear/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 22:57:29 +0000</pubDate>
		<dc:creator>betsymerryman</dc:creator>
				<category><![CDATA[Betsy]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
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		<guid isPermaLink="false">http://threewisedames.com/?p=1787</guid>
		<description><![CDATA[Marketing and PR is core to a start-up business strategy, so much so that more and more venture capital firms are beginning to offer these services to their portfolio companies with in-house staff.  In working with a myriad of start-up healthcare companies over the years, I’ve always said that it’s never too early to begin [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=threewisedames.com&#038;blog=10901445&#038;post=1787&#038;subd=threewisedames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Staircase to Nearly Nowhere</title>
		<link>http://threewisedames.com/2012/03/23/the-staircase-to-nearly-nowhere/</link>
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		<pubDate>Sat, 24 Mar 2012 05:15:05 +0000</pubDate>
		<dc:creator>Lisa Pohmajevich</dc:creator>
				<category><![CDATA[Lisa]]></category>
		<category><![CDATA[Market Planning]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[medical device]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://threewisedames.com/?p=1751</guid>
		<description><![CDATA[Nowhere on my ‘bucket list’ is the must-do of building anything. However, I am hip deep in a construction project. This activity provided the opportunity to learn new things. Many of which I didn’t know I needed to learn, nor do I know at present, how to make all of the learning’s useful. I am [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=threewisedames.com&#038;blog=10901445&#038;post=1751&#038;subd=threewisedames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Getting to Know You</title>
		<link>http://threewisedames.com/2012/03/15/getting-to-know-you/</link>
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		<pubDate>Thu, 15 Mar 2012 21:00:45 +0000</pubDate>
		<dc:creator>Lisa Pohmajevich</dc:creator>
				<category><![CDATA[Customer research]]></category>
		<category><![CDATA[Lisa]]></category>
		<category><![CDATA[Physicians]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[physician]]></category>

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		<description><![CDATA[In my previous post I emphasized the need to know your customer before initiating promotional efforts.  Let’s assume you have a foundation of customer insights in the business plan.  Or, at the very least, tidbits that are collected in the early stages of the product development. Now you need to develop a full-length picture of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=threewisedames.com&#038;blog=10901445&#038;post=1724&#038;subd=threewisedames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Left Brain, Right Brain, Slow Start, Fast Forward</title>
		<link>http://threewisedames.com/2012/02/26/left-brain-right-brain-slow-start-fast-forward/</link>
		<comments>http://threewisedames.com/2012/02/26/left-brain-right-brain-slow-start-fast-forward/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 04:06:36 +0000</pubDate>
		<dc:creator>Lisa Pohmajevich</dc:creator>
				<category><![CDATA[Customer research]]></category>
		<category><![CDATA[Decision making]]></category>
		<category><![CDATA[Lisa]]></category>
		<category><![CDATA[Market Planning]]></category>
		<category><![CDATA[Physician Preparation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[physician]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://threewisedames.com/2012/02/26/left-brain-right-brain-slow-start-fast-forward/</guid>
		<description><![CDATA[This weekend while observing physicians learning a new technique, I was asked about stimulating interest and accelerating adoption. This isTHE challenge for makers of new products, especially in life sciences.  After years of work and significant investment, when the time arrives that a company can finally move into the commercialization stage, the foremost thought is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=threewisedames.com&#038;blog=10901445&#038;post=1698&#038;subd=threewisedames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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