Three Wise Dames

Marketing in the Life Science Industry

Physician, Google Thyself* Part III April 22, 2010

Image credit: (c) Adam Hart-Davis

This is the third in a set of posts designed to educate physicians on how their names are being displayed. The education should lead to an evaluation of their current situation and motivation for them to execute basic activities to manage their reputation on-line. Physician Google Thyself Webinar Video on Blip.TV

EXECUTE:

Developing a manageable solution is the goal of this post. By the end, you will create legitimate links to drive traffic to your practice website** which is, of course, designed to capture new patients for your practice. Remember:

In Part I where you learned about the myriad of review sites, directories and social networks?

In Part II where you learned how Google works? (Go ahead, take the time read (or reread) the bottom half of this page in particular.

Now put the two pieces together to create legitimate links back to your website which is an important part of the search ranking algorithm. Click on each of the search results you evaluated and determine how much control you have over your listing then insert as much of your standard profile content as possible.

Profile types:

  • Hospital, medical center and academic centers where you have privileges (email to webmaster@)
  • Insurance carriers you accept (email to webmaster@)
  • Clinical associations and societies (check your membership account)
  • Medical Companies that list you as having completed specialized procedure training (email to webmaster@)
  • Health care provider directories (sign up for free account)
  • Rating and review services (sign up for free account)
  • Social media platforms in which you participate (log in and passwords)

Information to standardize:

  • First Name (nickname if applicable), Middle Name/Initial, Last Name, Suffix, Degrees, Certifications
  • Photo: Yes its important. It better be a current image; no bait and switch of your younger self (age equals experience and patients look at the number of years in practice so you won’t fool anyone).
  • Address: provide accurate information so map programs can provide fool-proof directions to your precise location.
  • Have multiple locations? Don’t forget to provide a typical schedule of when you see patients at each location.
  • Phone/Fax numbers: Here’s where you can get creative on return on investment analysis. If you have more then one incoming phone (must roll over to the main line connected to your answering service) consider posting special numbers if you decide to pay for enhanced listings. Check your phone bill each month and count the number of times each line is being used.
  • Link all profiles to your practice website**
  • Clinical Association Affiliations
  • Hospital/Medical Center Affiliations
  • Education/University Affiliations

Monitoring

  • I’ve built a tabbed spreadsheet in MS-Excel to help you get started; please contact me to receive a FREE electronic copy.
  • Keep a log of each site you touch, especially if you decide to purchase low-cost display enhancements.
  • Consider using an free on-line manager (e.g. Keypass) for the LogOn and Password information.
  • Set Google Alerts
  • Present your results with Visiblity on your profile page on your website and/or LinkedIn profile (you have one of those right?)
  • Set a calendar notice to review the searches from Part II to see how they change over time

Congratulations now you have taken control of your on line reputation!

Next: What to do if something bad gets posted…

Physician Google Thyself Webinar Video on Blip.TV

(C) 2010 eGold Solutions

*************

*Thanks Elizabeth Cooney for the great post title (July 08); great minds think alike.

**Disclosure: You have DO have a website representing your practice, right? If not, don’t panic there are many medical website designers with a variety of template and custom solutions. Here’s a supplier exclusive to the health care industry with a nice “teach them how to fish” philosophy. I’ve become familiar with the services of  Practis, Inc. through my consulting roles as a program manager and developing new business.

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3 Responses to “Physician, Google Thyself* Part III”

  1. […] Next Up:  Execute a manageable solution […]


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