Three Wise Dames

Marketing in the Life Science Industry

Importance of keeping practice websites current June 30, 2010

All Female Vs. All Male Medical Practices

In Trisha Torrey‘s second post about Men and Modesty she is advising consumers about how to choose physician practices that are staffed entirely by a single gender. This tidbit jumped off the screen:

“That begs the question — just how can you find the all-the-same-gender practices? Ask. When you need an appointment, call the office and ask about staffing. (A note here — the doctor’s website won’t help because you can’t be sure how current it is.)

A list of your staff with photographs becomes a differentiator when attracting modest patients of either gender. This is an interesting aspect to consider when putting together a website. It is also a strong reason to have the capability to make changes yourself so you can keep the site current to accurately represent your practice.

(c) 2010 eGold Solutions

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Is Your Marketing Tool Kit Great? June 16, 2010

Judge a marketing toolkits greatness by the depth and breadth of customer use. Image from:http://www.roomu.net/home-decoration/basic-toolbox.html

In today’s competitive health care environment, life science companies with messages directed toward consumers and patients are expected to provide a marketing toolkit to all their customers. I’ve worked in corporate marketing with product marketing managers and agencies to create amazing tool kits. The sales organizations always embrace these tool kits as a key element of their consultative selling and relationship building with the physician customer. The major challenge is in getting the customers to use them.

A great marketing tool kit needs these three elements to be successfully utilized by the health care provider customer:

  1. Excellent Content
  2. Easy to Complete Tactics
  3. Exemplary Compliance

Over the next few posts I will discuss each element so you can decide if your tool kit is great. But first we should define what a marketing tool kit is:

A collection of materials that can be customized for use by the  health care provider to promote the availability a specific treatment option in their practice.

Next up: How to assemble excellent content.

(C) 2010 eGold Solutions

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