Three Wise Dames

Marketing in the Life Science Industry

Importance of keeping practice websites current June 30, 2010

All Female Vs. All Male Medical Practices

In Trisha Torrey‘s second post about Men and Modesty she is advising consumers about how to choose physician practices that are staffed entirely by a single gender. This tidbit jumped off the screen:

“That begs the question — just how can you find the all-the-same-gender practices? Ask. When you need an appointment, call the office and ask about staffing. (A note here — the doctor’s website won’t help because you can’t be sure how current it is.)

A list of your staff with photographs becomes a differentiator when attracting modest patients of either gender. This is an interesting aspect to consider when putting together a website. It is also a strong reason to have the capability to make changes yourself so you can keep the site current to accurately represent your practice.

(c) 2010 eGold Solutions

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