Three Wise Dames

Marketing in the Life Science Industry

Barbara’s answers February 24, 2011

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Debbie Donovan @ 7:41 pm
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  • How did you arrive in your current role?

“I’ve always loved writing and as a result, pursued my journalism degree. After college, I realized that entry level journalists with degrees were paid less than I was making working at a temp agency while still in college. Soon, I realized that public relations used the same skill set–the ability to write well and an understanding of what made a good story–and were paid a lot more money, so I quickly made the switch.”

  • What do you love most about the work you do?

“At the heart of what I do in health care communications is the ability to make a difference. In any given day, I may help educate physicians and patients about the benefits of a new, more minimally invasive procedure that provide great outcomes with shorter recovery time or make hospitals aware of a faster, more cost-effective diagnostic test that can be administered right at the point of care and help stop the spread of serious infections.”

  • Where is the most exotic place in the world that you’ve eaten a meal?

“One time in Mexico I had a taco that was cooked on a hibachi strapped to the back of a bicycle. It was supposed to be chicken, but I really couldn’t tell for sure.  It was actually tasty and there were no negative G.I. repercussions.”

(C) 2011 Modern Health Communications all rights reserved.

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Lisa’s answers February 4, 2011

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Lisa Pohmajevich @ 6:37 pm

  • How did you arrive in your current role?

“Having started my career in the clinical setting as a nurse, then seizing the opportunity to use that expertise commercializing medical devices in the corporate world, the obvious next stage was to move to consulting with companies developing health care leapfrog technologies and solutions.”

  • What do you love most about the work you do?

“Discovering the needle-in-the-haystack key elements that serve as the ‘X  marks the spot’ where new technologies intersect with the ideal customer. Designing and implementing a business plan that takes advantage of that moment is exhilarating and experiencing it work is like watching magic unfold.”

  • Where is the most exotic place in the world that you’ve eaten a meal?

“For many summer vacations I whitewater rafted down incredible rivers through breathtaking canyons.  The most spectacular of those experiences was Bio-Bio river in Chile. While sitting upstream and in clear view of Class V rapids, with the ever puffing volcano Callaqui in the distance, we dined on Medallones de filete and Pisco Sours.  The Pisco numbed our nerves, the  ‘white noise’ of the rapids lulled us to sleep in that moment of euphoria-laced-anxiety.”

(C) 2011 pH Consulting;  all rights reserved.

 

Deb’s answers

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Debbie Donovan @ 6:36 pm

  • How did you arrive in your current role?
    “After spending the first part of my career in agency environments and the next part in the corporate environment, it was natural for me to evolve into a marketing consultant.”
  • What do you love most about the work you do?
    “The intersection of electronic marketing channels and health care has fascinated me for many years. Helping my medical device clients navigate legal and regulatory channels to leverage electronic marketing opportunities is so much fun I can hardly stand it. The ability to measure and report metrics (real-time market research) is especially exciting because at the start of my career I couldn’t have imagined this was possible.”
  • Where is the most exotic place in the world that you’ve eaten a meal?
    In college, I participated in the Semester at Sea abroad program so there were many exotic places to eat local food. I think the Bejing University student cafeteria was my favorite. Since I was the bravest, I was asked to taste the options and recommend which of my fellow student travelers would like eating them. Alas, I couldn’t convince anyone to enjoy (what I think was) a sea sponge side dish; oh well, their loss.”

(C) 2011 eGold Solutions; all rights reserved.

 

ThreeWiseDames Interview Questions

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Debbie Donovan @ 6:25 pm

In 2011, Three Wise Dames want to highlight some of our favorite wise marketing colleagues and the products and services they own or market. Since there are three of us, we decided to ask three simple questions:

  • How did you arrive in your current role?
  • What do you love most about the work you do?
  • Where is the most exotic place in the world that you’ve eaten a meal?

Of course, we needed to answer these questions ourselves so here are links to our answers:

We look forward to spreading the word about those we admire!

(C) 2011 eGold Solutions, pH Consulting, Modern Health Communications all rights reserved.

 

 
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