Three Wise Dames

Marketing in the Life Science Industry

Lisa’s answers February 4, 2011

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Lisa Pohmajevich @ 6:37 pm

  • How did you arrive in your current role?

“Having started my career in the clinical setting as a nurse, then seizing the opportunity to use that expertise commercializing medical devices in the corporate world, the obvious next stage was to move to consulting with companies developing health care leapfrog technologies and solutions.”

  • What do you love most about the work you do?

“Discovering the needle-in-the-haystack key elements that serve as the ‘X  marks the spot’ where new technologies intersect with the ideal customer. Designing and implementing a business plan that takes advantage of that moment is exhilarating and experiencing it work is like watching magic unfold.”

  • Where is the most exotic place in the world that you’ve eaten a meal?

“For many summer vacations I whitewater rafted down incredible rivers through breathtaking canyons.  The most spectacular of those experiences was Bio-Bio river in Chile. While sitting upstream and in clear view of Class V rapids, with the ever puffing volcano Callaqui in the distance, we dined on Medallones de filete and Pisco Sours.  The Pisco numbed our nerves, the  ‘white noise’ of the rapids lulled us to sleep in that moment of euphoria-laced-anxiety.”

(C) 2011 pH Consulting;  all rights reserved.

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2 Responses to “Lisa’s answers”

  1. OK. I’ll get serious. Started out as an OR nurse. 8 yrs in USAF as a flight nurse (5 yrs in Europe). Started laser program @ the Lahey Clinic in Boston when lasers were big and nasty. Recruited to Candela as Clinical Director. Got recruited to Laserscope in CA as international marketeer/buttonologist. 3 mil miles and a few companies later dumped corporate and started my “thing” which is the best decision I ever made. Profitable? Barely. Happy? You betcha”

    I don’t want to think about the suspicious food I might have ingested along the way. Chicken sashimi in Japan. Fowl footies in Hong Kong. Some baby eels in Borneo. I’m gonna’ puke.


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