Three Wise Dames

Marketing in the Life Science Industry

Barbara’s answers February 24, 2011

Filed under: 3WD Interviews,Barbara,Debbie,Lisa — Debbie Donovan @ 7:41 pm
  • How did you arrive in your current role?

“I’ve always loved writing and as a result, pursued my journalism degree. After college, I realized that entry level journalists with degrees were paid less than I was making working at a temp agency while still in college. Soon, I realized that public relations used the same skill set–the ability to write well and an understanding of what made a good story–and were paid a lot more money, so I quickly made the switch.”

  • What do you love most about the work you do?

“At the heart of what I do in health care communications is the ability to make a difference. In any given day, I may help educate physicians and patients about the benefits of a new, more minimally invasive procedure that provide great outcomes with shorter recovery time or make hospitals aware of a faster, more cost-effective diagnostic test that can be administered right at the point of care and help stop the spread of serious infections.”

  • Where is the most exotic place in the world that you’ve eaten a meal?

“One time in Mexico I had a taco that was cooked on a hibachi strapped to the back of a bicycle. It was supposed to be chicken, but I really couldn’t tell for sure.  It was actually tasty and there were no negative G.I. repercussions.”

(C) 2011 Modern Health Communications all rights reserved.


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