Three Wise Dames

Marketing in the Life Science Industry

Barb’s Truths March 25, 2011

Filed under: Barbara — Barbara Kowalski @ 4:25 pm

Public relations is not just media relations.

Communications can and should be tied to business results.
Corporate culture starts from the top and works its way down to every level of the organization–for better or for worse.
Good reputations are built by consistently doing the right things for the right reasons; it takes time and intention for it to pay dividends on a rainy day.
(C) 2011 Modern Health Communications; all rights reserved.
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