Three Wise Dames

Marketing in the Life Science Industry

3WD Interview–Betsy Merryman June 21, 2011

Filed under: 3WD Interviews,Barbara,Betsy,Public Relations — Barbara Kowalski @ 4:23 pm

Betsy Merryman and I worked together at Fischer Health before it was purchased by Porter Novelli. Betsy was a true mentor, and even though we’ve both moved on we
have continued to stay in touch. She recently started Merryman

Betsy Merryman

  • How did you arrive in your current role?

Because I decided I wanted to quote Frank Sinatra and “Do it my way.”  Seriously, I wanted to find a way to do what I do best (partner with clients and team members in strategic communications) but without having to do it the typical agency way, which always burned me out with hours that were too long and too much travel – all of which took me away from my family too much.  Now I get to do what I like and be home for dinner.

  • What do you love most about the work you do?

I LOVE (and yes, with a capital LOVE) learning, and I’m always learning from new situations and opportunities, clients, team members, colleagues (including the Three Wise Dames) and my students.

  • Where is the most exotic place in the world that you’ve eaten?

The Peking duck was better in Hong Kong than it was in Beijing.  But then again that was a long time ago – and telling you how long ago will make me feel old.

(c) 2011 Modern Health Communications, Inc.; all rights reserved.


Merryman Communications Home Page

Twitter: @betsymerryman

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3WD Interview–John Bashkin June 16, 2011

I met John Bashkin through our mutual membership in the Bio2Device Group. He asked me to co-author an article in MDDI based on a presentation I gave to the group in April. The article with side bar has been published–Medical Device Makers Can Learn Social Media Skills from Pharma + ShareThis Example. I’d like to introduce my collaborator.

John Bashkin

  • How did you arrive in your current role?

I began my career as a technologist and gradually became more interested in how technology and business map onto each other to create commercially successful innovation. That’s where I’ve been working for past decade or so, with particular interest in life science and medical device innovations.

  • What do you love most about the work you do?

Working across a wide variety of technologies and clinical needs pushes me to constantly learn, and that keeps the work stimulating.

  • Where is the most exotic place in the world that you’ve eaten?

In the heart of the Ranomafana National Park in Madagascar, where I was volunteering on a lemur conservation project. Exhausted, soaked to the bone, covered in mud, and flicking off leeches – a can of sardines never tasted so good!

Many colleagues know of my fascination for the medical use of leeches so I have to say that I am a little jealous of John’s experience.

(C) 2011 eGold Solutions; all rights reserved.


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