Three Wise Dames

Marketing in the Life Science Industry

Physician Google Thyself: Helpful Perspective from AMA August 9, 2011

Filed under: Debbie,Patient,Physician Google Thyself,Reputation Management,Social media — Debbie Donovan @ 9:27 pm
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Today, Amednews.com published a great article by Daniel O’Connor, PhD, (Johns Hopkins Berman Institute of Bioethics, Baltimore) discussing how to handle online reviews.

The point of the article and recommendations appear toward the end. I especially like this quote:

“Whether this characterization is fair or not, many consumer-patients believe it and, feeling powerless in the face of bureaucracy, take to the Internet to express their frustrations and anger. They do this because it is what modern consumers do: express themselves through social media. We cannot, in 2011, conceive of patients as customers and then be surprised if they blog about their customer experience.”

The message is clear: patient use of social media to discuss healthcare services is not going away. Better Google yourself soon; watch this overview video (30 min) and be sure to follow the step-wise plan outlined in this post series. Contact me to receive a free Reputation Management Tracking Spreadsheet

Related Posts:

Physician Google Thyself:

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One Response to “Physician Google Thyself: Helpful Perspective from AMA”

  1. […] Helpful Perspective from AMA […]


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