[I’ve updated this post from July 2010 because in the past 2-1/2 years a few things have changed.]
I am frequently asked to explain how “social media” works for health care companies and providers. After I answer specific questions and cite examples, the next question I get is a variation of, “How did you figure all this stuff out?”
The answer is pretty simple. Early in my self-guided study I stumbled upon what I can only describe as gurus. They provide a steady stream of examples of creative execution, critical insights on legal and regulatory issues and infinite enthusiasm for this communication revolution.
The big news is that gurus Ed and Lee have gotten together to make sure that Ed’s Hospital social media list has a new home at the Center for Social Media at the Mayo Clinic and title: Health Care Social Media List . It’s a critical resource for anyone selling products or programs to hospital administration.
I’ve learned that the best karma I can give is a shout out to those whose activity I can’t miss:
- Dose of Digital blog has a new managing editor, Bill Evans who is also the Executive Vice President and Chief Digital Officer for Team Chemistry @ WPP. He’s posting good stuff to add to the original body of work which remains a great foundation for anyone getting started. The Pharma and Healthcare Social Media wiki is still a good resource however it may not be very current. I miss the founder Jonathan Richman but wish him well in his current endeavors.
- Lee Aase, by day Director, Center for Social Media at the Mayo Clinic; by night Chancellor of Social Media University Global. Lee adds to the core curricula from time to time; this is still an excellent place to start. Start by reading 35 social media theses is a wonderful manifesto. If you ever get a chance to hear him speak, do not miss it. If you want to see why, view his presentations on SlideShare.
- Ed Bennett by day Director of Web Strategy at the University of Maryland Medical Center; by night author of Found in Cache blog and original curator of the Hospital Social Network List. I’ve not seen Ed present but its on my professional bucket list and thankfully he too posts on SlideShare.
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