Blogging can be scary. Maybe not scary in the same way as the haunted house my neighbors are building down the street. But scary in that…. What if I’m left in blog hell where no one reads what I blog? Or what if I get negative comments to what I blog? What’s worse: no comments or negative comments?
The scariest thing about blogging is figuring out what to say that adds value and not noise. Let me know which of the following topics you want me to cover in future posts, or anything else you’d like me to blog about:
- Interviewing others about their successful healthcare communications case studies
- FDA device approval process (because a description of it doesn’t exist anywhere else)
- General summary of do’s and don’ts in communications for FDA-regulated products
- Ongoing examples of “Just because you can doesn’t mean you should”
- My reactions to campaigns, news, events or trends
Maybe it would be helpful if I revisited why I blog:
- As a healthcare marketing and communications consultant, I have recommended blogs to many, many clients, and some have even taken my advice. So, I want to learn more about blogging and the credibility and communications results it generates since I feel like I should walk my talk.
- As a consultant and as a professor, I have a responsibility to my clients, my teams, the universities where I teach, my students, and my network to stay current and share information and knowledge about healthcare, communications and marketing.
- HubSpot, a pioneer in inbound marketing, says I should because “blogging is a critical piece of a company’s inbound marketing strategy.” Blogging greatly increases my chances of being found online, reinforces my position as an expert and thought leader, and helps me stay top of mind – and that’s what I’ve been telling clients.
So, now that I’ve blogged today, I’m going to go visit the haunted house down the street. I’m up for another good scare…. Happy Halloween, everybody!