Three Wise Dames

Marketing in the Life Science Industry

About Betsy Merryman September 20, 2011

Betsy Merryman

Medical devices and diagnostics, health information technology, life sciences, hospital systems, provider groups and payers, nonprofits – Betsy Merryman has put her marketing and communications expertise to work for companies, products and services in all of these categories.  She has experience in almost any therapeutic area, including orthopedics, epilepsy, heart disease, women’s health, infectious disease, diabetes, ophthalmology, and oral care, among others.

Most recently, Betsy worked in senior strategic positions with premier, global communications agencies, Porter Novelli Life Sciences (formerly FischerHealth, a specialized healthcare arm of Porter Novelli) and Fleishman-Hillard.  Prior to her agency experience, Betsy spent several years in positions of responsibility on the payer and hospital sides of the industry.  Additional work experience includes Rubin Postaer & Associates, one of Southern California’s leading advertising agencies.

Betsy is currently a visiting professor at UCLA’s Executive Master of Public Health program teaching healthcare marketing and an adjunct professor at University of Southern California’s Annenberg School teaching healthcare PR.

Betsy’s work has earned industry recognition from the Medical Marketing Association (including a Best in Show at the In-Awe Awards for an e-prescribing company’s brand launch), the Public Relations Society of America, The Holmes Group, Los Angeles Advertising Women and the Healthcare Public Relations and Marketing Association.

Betsy received her Master of Business Administration from the Anderson School of Management at UCLA and her bachelor’s degree in communication and political science from Newcomb College of Tulane University.

Please connect: http://www.linkedin.com/in/betsymerryman or email: betsy (at) merrymancommunications (dot) com [formatted to reduce spam].

Merryman Communications website

Betsy’s answers to the Three Wise Dames interview questions

Betsy’s Truths (a table of contents by truth topic)

Betsy’s posts in reverse chronological order

(C) 2011 Merryman Communications, Inc.; all rights reserved.

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