Three Wise Dames

Marketing in the Life Science Industry

The Scariest Thing About Blogging October 31, 2012

Filed under: Betsy,Leadership,Public Relations,Reputation Management,Social media — betsymerryman @ 11:14 am

Blogging can be scary.  Maybe not scary in the same way as the haunted house my neighbors are building down the street.  But scary in that….  What if I’m left in blog hell where no one reads what I blog?  Or what if I get negative comments to what I blog?  What’s worse: no comments or negative comments?

The scariest thing about blogging is figuring out what to say that adds value and not noise.  Let me know which of the following topics you want me to cover in future posts, or anything else you’d like me to blog about:

  • Interviewing others about their successful healthcare communications case studies
  • FDA device approval process (because a description of it doesn’t exist anywhere else)
  • General summary of do’s and don’ts in communications for FDA-regulated products
  • Ongoing examples of “Just because you can doesn’t mean you should”
  • My reactions to campaigns, news, events or trends

Maybe it would be helpful if I revisited why I blog:

  • As a healthcare marketing and communications consultant, I have recommended blogs to many, many clients, and some have even taken my advice.  So, I want to learn more about blogging and the credibility and communications results it generates since I feel like I should walk my talk.
  • As a consultant and as a professor, I have a responsibility to my clients, my teams, the universities where I teach, my students, and my network to stay current and share information and knowledge about healthcare, communications and marketing.
  • HubSpot, a pioneer in inbound marketing, says I should because “blogging is a critical piece of a company’s inbound marketing strategy.”  Blogging greatly increases my chances of being found online, reinforces my position as an expert and thought leader, and helps me stay top of mind – and that’s what I’ve been telling clients.

So, now that I’ve blogged today, I’m going to go visit the haunted house down the street.  I’m up for another good scare….  Happy Halloween, everybody!

 

Charge Nurse December 2, 2011

Filed under: Leadership,Lisa — Lisa Pohmajevich @ 8:33 am
Tags: ,

My career started in nursing, when career choices were essentially clinical or management of clinical departments. Less than ten percent of my graduation class was men. They stood out among the sea of capped female classmates. A man choosing a career in nursing was a rarity then. A lot has changed in nursing and in opportunities for nurses.

President Obama is nominating Marilyn Tavenner, a nurse, for the administrator of Centers of Medicare and Medicaid.  She has been the principal deputy administrator under Dr. Berwick, who resigns his role as acting administrator this month.

Ms. Tavenner’s career includes staff nursing, hospital administration and secretary of Health and Human Services for the state of Virginia. Ms. Tavenner is not the first woman or nurse to be the administrator of CMS. Carolyne Davis, also a nurse, served in this capacity in the early 80’s, when CMS was known as the Health Care Financing Administration

In the midst of the current hot debate about balancing the budget by reducing the budget associated with Medicare and Medicaid, test your knowledge of the history of CMS.  http://www.cms.gov/History/Downloads/QUIZ08.pdf

While the number of men entering nursing has increased substantially over the years, the number of women in healthcare management and leadership roles continues to lag. Assuming the senate confirms Ms. Tavenner, women and the nursing profession will have one more role model, thus increasing the percentage of women taking charge.

(C) 2011 pH Consulting.  All rights reserved.

 

 
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