Three Wise Dames

Marketing in the Life Science Industry

Why my toes are blue with stars March 1, 2013

Colorectal Cancer advocacy

Ready for Colorectal Cancer Awareness month and One Million Strong website kick off

March is colorectal cancer awareness month

Blue is the designated color and stars are the symbol for hope.

Many years ago, the National Colorectal Cancer Round Table (NCCRT) began using the blue star as a unifying emblem for Colorectal Cancer advocacy. Dozens of organizations and thousands of individuals show their support by wearing blue stars in the month of March. As you see events in your communities, I encourage you to participate to raise awareness and get screened. This is the most easily preventable cancer and it is also becoming more survivable even when diagnosed at late stages.

In the US, over 1 million people are survivors of colorectal cancer.

To kick off 2013 festivities, I am in Times Square to support the launch of One Million Strong #1MilStrong a campaign created by Fight Colorectal Cancer. The goal of the campaign is to increase awareness for prevention, screening, treating and beating colorectal cancer. All day we will be spreading the excitement from these activities:

  • Free yoga sessions by Lululemon
  • Dance class/party with James Darling and music by DJ Jay McElfresh
  • Cancer survivor group photo
  • A strong arm pose-off with a visit from WBO Middleweight Champion Peter “Kid Chocolate” Quillin
  • And don’t miss Prevent Cancer‘s Super Colon, an interactive exhibit that offers a close-up look at a healthy (and unhealthy) colon with tips about screening and early prevention

When on the One Million Strong website you can:

  • Make a pledge to be strong, talk to your doctor about screening, be an advocate, urge family and friends to take action
  • Learn more about colorectal cancer advocacy
  • Discover how supporting colorectal cancer organizations improves healthcare for everyone

Fight Colorectal Cancer is one of the leading advocacy groups for this preventable, treatable and beatable cancer. I am proud to be on the team representing:

  • The Colon Club which uses out-of-the-box ways to promote prevention and screening especially for men and women under 50 years old that are symptomatic and/or at risk for developing colorectal cancer. The Colossal Colon and Colondar models will be on tour throughout the year raising awareness in a community near you.
  • Third Eye Colonoscopy which developed the Third Eye Retroscope device to help physicians see behind the folds and flexures in the colon where adenomas (pre-cancerous polyps) like to hide. This breakthrough technology allows physicians to see more of the colon which leads to increased detection of adenomas.

I hope you will follow the fun today on Twitter, FacebookGoogle+, YouTube, Pinterest, and LinkedIn and share with your networks so we can “get behind a cure” in March!

(C) 2013 eGold Solutions; all rights reserved.

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2012 in review December 31, 2012

Filed under: Debbie,Social media — Debbie Donovan @ 4:49 pm
Tags: , , , , ,

I’ve been reviewing a variety of free services that analyze your social data.

Here’s what Vizify did with my Twitter, LinkedIn and Facebook profiles.

Here’s how the Three Wise Dames blog did according to WordPress:

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 3,300 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 6 years to get that many views.

Click here to see the complete report.

Happy New Year!

(C) 2012 eGold Solutions all rights reserved.

 

Creating a digital entity step-by-step June 28, 2012

In the past few years, I have needed to create digital identities for a variety of entities–projects, clients, groups, etc. Each time I set up the digital footprint for these entities I’ve gotten smarter about the sequence of steps.

Below is a list of initial steps to take when creating the digital footprint of an entity. These services are all FREE so it’s affordable for a bootstrap situation or a well-funded business.

  1. Establish Consistent Brand: Brainstorm name ideas or brand variations.  Check yor top selections on NameChk.com. This service magically checks all the major, second level and minor level social media outlets (159 at last count) to see if a specific “handle” is available. You can also download the results into a spreadsheet and use it to maintain a list of site registrations and log in credentials.
  2. Create A Master Hub: Create a Gmail account with the user name that cleared the brand hurdle above. The free services offered in Google are astounding starting with their web browser Chrome. My other favorites are Google+, Google Alerts, YouTube, Blogger and AdWords/Analytics.
    Hot Tip: When you initiate your Google AdWords account it will issue a Google Analytics code [UA-xxxxxxxx-1] from within that service. When you build your blog-based website you can embed this code for tracking customers from search to purchase using Analytics.
  3. Get On The Majors: Using your gmail account or GoogleID establish identities on all the major networks and companion services: Twitter/Tweetdeck, Facebook, LinkedIn/SlideShare, Pinterest, Tumblr, WordPress, etc. The advantage of using Google ID is that as long as you are logged into your gmail account (especially when using Chrome) the other services will recognize you instantly.
    Hot Tip:   Every single network and service contains getting started tutorials–use them! You can frequently sign up for a getting started email series.

I have become aware of many of these services by attending free webinars–usually under the heading of search marketing, but also competitive intelligence gathering.

What are your favorites? Share the wisdom.

(C) 2012 eGold Solutions all rights reserved.

 

Physician Google Thyself: Updates March ’11 March 30, 2011

Almost a year ago, I published the series Physician Google Thyself (with overview video) and as one might expect, many things have changed. The conclusion and reports out of SXSW provides an opportunity add some newly discovered resources that I think will help physicians leverage digital channels to manage their reputations and grow their practices.

By following Ed Bennett, I became aware of Dr. Kolmes–both were panelists at the recently concluded SXSW (South by Southwest). She exemplifies my truth about HCPs owning their their reputations. Two important discoveries that support Part IV:

  1. Dr. Kolmes is well regarded for her social media policies and other electronic recommendations for health care providers. I am excited to provide a link to these not-to-be-missed resources and they are FREE for HCP’s to use.
  2. Dr. Kolmes also uses a FREE secure email service called HushMail.com. For all the physicians that are (and should be) concerned about maintaining HIPAA privacy this is a brilliant option. Do not miss the section on email in the above mentioned social media policy that Dr. Kolmes provides to patients–it’s used for appointment logistics only and that’s OK! My philosophy is to tell everyone exactly how you will behave; if you set expectations you avoid offending someone or some other bad situation.

As an additional resource for Part IV, I’ve been investigating Reputation.com (formerly Reputation Defender). Their methods seem sound and the price seems reasonable. If you find yourself in a situation where negative information abounds, it might be a good first step to reigning in the chaos.

Reporting from that same SXSW panel session was Susan Spaight of Jigsaw who’s post titled Healthcare and Social Media: boundaries without barriers includes this suggestion:

Dana Lewis shared a great suggestion for approaching physicians to encourage them to participate in social media. Don’t just go to them and say “We want you to do social media.” Show them why first by having the physician Google himself or herself, and explain how social media can change search engine results. Of course, there are other reasons to participate in social media, but this may help the proverbial light bulb go on.”

It’s always nice to be in sync with others. I too have seen the light bulb go on and burn brightly when physicians Google themselves. Part II contains my recommendations for search engine terms to use beyond your name.

Contact me if you want a FREE copy of a spreadsheet to help you keep track of all your listings and profiles. I’ve complied over four dozen general sites that contain HCP listings to get you started.

It’s been fun revisiting this topic and especially great to provide even more resources. If you know any resources you’d like to share, please comment. The Three Wise Dames appreciate the sharing of wisdom.

(C) 2011 eGold Solutions; all rights reserved.

 

Using Social Capital December 15, 2010

As I was reading last week’s issue of People, I ran across this ad which is a collection of comments generated by a Sept 23rd prompt to fill in the blank: I think Biore pore strips are…

Sixty Biore Facebook Fans commented and a handful were selected and agreed to be featured on the print ad in People.

What a clever way to generate a plain folks, bandwagon testimonial ad for a national magazine.

When the art was put together they had 32,277 fans and as of today that has jumped to 45,094 (almost a 40% increase).

This idea has value in the life sciences corner of the marketing world. I can imagine a company with patient-facing messages using social capital to illustrate the patient value proposition to clinicians waiting for patients to ask for branded treatments.

Execution of this advertisement idea would be completely unexpected in a medical journal. I suspect would generate a fair amount of chatter–positive, negative and neutral; however there would be a conversation happening around THAT product.

I hope to be on the front lines of THAT product’s marketing very soon.

(C) 2010 eGold Solutions

 

Reflections from a Facebook Tour October 21, 2010

Filed under: Debbie,Innovation,Social media — Debbie Donovan @ 12:21 am
Tags: , , ,

Signature Art Piece in Lobby

Lego Sign at Front Desk

At the close of the IABC Pacific Plains Regional Exchange conference, I was able to join a group of professional communicators on a tour of one of the most fascinating companies of the 21st Century–Facebook. The global headquarters are located at the end of a small quiet street in Palo Alto with homes across the street in a building long abandoned by another legendary PA start-up, Hewlett Packard. The unassuming lobby entrance masks a group of less then 2000 employees (1000 in PA) who are on a big mission to connect people around the globe (no matter the platform).

The Face Ball--a collection of name badges

After passing “the tank” and observing Mark Z in a meeting with about half a dozen executives, one of young women that lead our tour asked us to provide our impressions and observations. The “open” and “fun” environment were obvious. What struck me was the lack of paper recycling bins and filing cabinets which lead me to look for the printers/copiers. Ironic because the building was once used by a major printer manufacturer.
The next thought I had was of a tour I took about 15 years ago of a paper factory in Ripon, CA. Another piece of irony–here I was noticing the lack of paper use at Facebook and remembering how paper is manufactured. On that tour, the paper line broke and as they cleaned the break to start up the rollers again, we could see how the paper went from a wet pulp into finished product. At that time, the plant was considered environmentally conscious (e.g. the steam from the drying process was converted into electricity and used to power the entire town).

My nametag on the ball

At Facebook, they are so green that the product they manufacture is generated out of the raw material of human creativity coded by brilliant engineers on a singular mission fueled by large quantities of sugar and caffeine. It is amazing that they don’t need printers or paper to capture the profound value of their manufacturing. Members and connections are the primary measurement of their value to all of us. May the company continue to make meaningful contributions in our time. Ole

(C) 2010 eGold Solutions

D2 writing on on the FB Wall

My initials on the wall

The Facebook Wall

 

 
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